Madison vs Rochester for Families (2026)

Better for families: Rochester~8% cheaper overall
2BR Rent / month
$2,200
Madison
$1,700
Rochester
Median Home Price
$360K
Madison
$205K
Rochester
Household Income / yr
$68K
Madison
$52K
Rochester
State Income Tax
7.7%
Madison
6.9%
Rochester

Scroll down for childcare estimates, home price-to-income ratios, and FAQ.

Full family cost breakdown

Metric
Madison
Wisconsin
Rochester
New York
Studio rent / month$1,300$1,050Better
2BR rent / month$2,200$1,700Better
Median home price$360K$205KBetter
Median household income$68KBetter$52K
Est. childcare / month$1,261$1,157Better
State income tax7.7%6.9%Better
Sales tax (combined)5.4%Better8%
Monthly utilities$162Better$180
Groceries index (US = 100)10199Better

Frequently asked questions

Which city is better for raising a family — Madison or Rochester?

Based on housing costs, income, taxes, and overall affordability, Rochester scores better for families. 2-bedroom rent is $1,700/mo in Rochester vs $2,200/mo. Rochester is approximately 8% cheaper overall. That said, both cities have strong family communities — the right choice depends on your career, lifestyle, and proximity to family.

What is the average 2-bedroom rent in Madison vs Rochester?

As of Q1 2026, median 2BR rent is $2,200/month in Madison and $1,700/month in Rochester. Rochester is 23% cheaper for a family-sized apartment.

Can a family afford to buy a home in Madison or Rochester?

The price-to-income ratio in Madison is 5.3× ($360K median home, $68K median income). In Rochester it's 3.9× ($205K home, $52K income). A ratio below 3× is generally considered affordable — Rochester is more achievable for first-time family homebuyers.

How much does childcare cost in Madison vs Rochester?

Estimated infant/toddler childcare runs approximately $1,261/month in Madison and $1,157/month in Rochester, based on national averages scaled by each city's cost-of-living index. Annual childcare cost difference: ~$1,248/year.

Which city has lower taxes for families?

Madison has a 7.7% state income tax rate vs Rochester's 6.9% rate. For a dual-income family earning $120K combined, that difference is roughly $80/month in take-home pay.

Salary equivalent

$100K in Madison has the same purchasing power as $92K in Rochester

Related comparisons

Childcare estimates based on national avg scaled by COL index · Data: Zillow, BLS, Numbeo, Tax Foundation · Q1 2026