Madison vs Wilmington for Families (2026)

A family-focused comparison of housing, income, taxes, and overall affordability in Madison, WI vs Wilmington, NC.

  • 2BR rent: $2,050/mo in Wilmington vs $2,200/mo — 7% difference
  • More affordable homeownership in Wilmington: $340K median vs $360K
  • Higher median household income in Madison: $68K/yr vs $57K

Family cost comparison

Metric
Madison
Wisconsin
Wilmington
North Carolina
2BR rent/month$2,200$2,050Better
Median home price$360K$340KBetter
Median household income$68KBetter$57K
Est. childcare/month$1,261$1,209Better
State income tax7.7%4.5%Better
Sales tax (combined)5.4%Better7%

Frequently asked questions

Which city is better for raising a family — Madison or Wilmington?

Based on housing costs, income, and taxes, Wilmington scores slightly better for families overall. Wilmington has lower 2-bedroom rents, Wilmington is more affordable for homebuyers, though both cities have strong family communities.

What is the average 2-bedroom rent in Madison vs Wilmington?

As of Q1 2026, median 2BR rent is $2,200/month in Madison and $2,050/month in Wilmington. Wilmington is 7% cheaper for a 2-bedroom apartment.

Can a family afford to buy a home in Madison or Wilmington?

The price-to-income ratio in Madison is 5.3× ($360K home, $68K income) vs 6.0× in Wilmington. A ratio below 3× is generally considered affordable. Madison is more achievable for first-time family homebuyers.

How much does childcare cost in Madison vs Wilmington?

Based on cost-of-living indices, estimated childcare (infant/toddler) runs approximately $1,261/month in Madison and $1,209/month in Wilmington. These are estimates — actual costs vary by provider and program type.

Which city has lower taxes for families?

Madison has a 7.7% state income tax rate vs Wilmington's 4.5% rate. For a dual-income family earning $120K combined, the difference can mean $192+/month in take-home.

Childcare estimates based on national average scaled by COL index. Data: Zillow, BLS, Numbeo, Tax Foundation · Q1 2026

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